Facebook is closing MSQRD’s augmented reality-supported face filter application that it purchased in 2016, as of April 13. The app has had almost no improvement over the 4-year period, and Facebook has directed the MSQRD team to “Spark AR”.
Investing heavily in artificial intelligence technologies, Facebook is one of the most popular social media platforms in the world. Since 2016, MSQRD is a company that has worked on decades of artificial intelligence and real-life augmentation technology. But this application of increased reality will soon be removed from the dusty shelves of history.
MSQRD is an application for facial filters that provides support for increased reality. Users can use this tool to create unusual content on their social media accounts using dozens of filters. The filter application is not available as of April 13, according to Facebook. This app, Facebook received this for an unexplained price years ago, will therefore be unplugged.
In the 2016 purchase period, Mark Zuckerberg said the project will be extended. However, during the process MSQRD did not develop as much as wanted and only got a few important updates. In the last 4 years, Facebook has been developing a project called “Spark AR.” In addition, the MSQRD team itself was the developers of Spark AR. MSQRD was therefore confronted with decay.
In the Facebook comments, the use of Spark AR rather than MSQRD was underlined. When the officials said Spark AR will offer the best possible experience with augmented reality, users can share filters created on Facebook via Spark AR.
