11 Ways to Promote Your Local Business on Instagram

As of December 2021, Instagram has 2 billion active users, and about 80% of the total number of active Instagram users follow at least a business account. This means that your can reach a large audience by leveraging Instagram. We deliver everything you need to build deeper relationships with your most important audiences. From email to ecommerce, SMS to social, CRM to see what’s next, we deliver tools to help small businesses grow. Ungainly as they can be, hashtags are still relevant across social media. Using relevant hashtags when you post a new piece of art to Instagram can help promote your gallery so new people can discover it.

And help you create marketing personas so you can better understand your audience in greater detail. One of the first steps you’ll need to take involves researching who’s already on each platform. You can also watch this video if you like, where I talk about how I got my first 10,000 followers.

Switch to professional account” and follow the prompts to finish setting up your business account. Send people to your profile if you want to boost your in-app presence—the Instagram algorithm favours profiles that receive a lot of views. For most users, the CPC hovers between $0.50 and $1, but this will fluctuate depending on your target demographic and your market.

This way, you can analyze what hashtags other users are using in your sphere, when they post most actively, and what type of posts get more likes and comments. Adding promotion through bloggers and influencers to your marketing plan is definitely a good idea. It will help you increase brand awareness and build a meaningful follower base.

They most likely have common issues and concerns, or lifestyle aspirations, and your content should answer these concerns, inspire and engage them. How you acknowledge them, will make your target audience more likely to follow you, and keep following you for the long term. Creating content where an employee, or better yet, a customer explains your product or service can make your brand more relatable. If your brand is in the lifestyle arena, you could create an aesthetic that communicates the lifestyle of your customers. You can add your essential branding elements and include visible links that redirect to other channels.

Make sure to include your event’s RSVP link or ticket purchasing link in your accounts profile information and post descriptions. Leading up to your event, it is important to build excitement and anticipation to entice people to buy tickets early. Build excitement through your Instagram event promotion by posting teasers about your event line-up, contests, and ticket deals.

50% of people have visited a brand’s website to make a purchase after seeing a product or service there. Templates plus a super intuitive video editor to help you get started. Read more about buy real instagram likes here. This template advertising a beauty product delivery service is a great example of how you can create a snappy, engaging video to let customers know more about your brand. When you’re starting out, promote a few different types of posts and analyse their engagement. This will help you identify the type of promoted posts that are most likely to give you the best response.

However, choosing your approach is only half of the battle here. It is also important to choose the right influencers and brands. You want to work with a person or brand whose content and audience are relevant to yours. Tools like Traackr are great ways to find influencers to work with.